September 17, 2019

ETL vs ELT: What’s the Difference? & How to Choose

Data Loading, part of the ETL trinity, is conceptually very easy. Where it gets interesting is - at what point do you do the loading? Pre or Post the Transformation, where data is transformed from one format or structure to…

Posted by: Matt Baird

September 9, 2019

Flexible, More Usable Data through Intelligent Data Virtualization

Enterprises migrating to the cloud must go beyond simply “lifting and shifting” data into the cloud and embrace an approach that fundamentally transforms how data will be used. AtScale enables the four important capabilities of intelligent data virtualization: Brings all…

Posted by: Dan Schulwolf

August 5, 2019

Supercharge your DataOps: CIO and CDO unite to create a shared data intellect

Embracing DataOps DataOps seeks to realize the insight-driven business by creating better ways to develop and deliver analytics across organizations. DataOps emphasizes interactions, working analytics, customer collaboration, experimentation and cross-functional ownership over tools, documentation, contracts, upfront design and siloed responsibilities…

Posted by: Charlie Wong

August 2, 2019

Cloud Data Warehouse Modeling: Traditional vs. New

What is a Cloud Data Warehouse? A cloud data warehouse is a database delivered in a public cloud as a managed service that is optimized for analytics, scale and ease of use. Cloud native data warehouses like Snowflake, Google BigQuery,…

Posted by: Dave Mariani

July 11, 2019

DATA VIRTUALIZATION VS. DATA WAREHOUSE

*Editor’s note: This is an update to the "Why You Need An Advanced Analytics Fabric " post we published a while back. This update expands on the challenges of a traditional data warehouse and outlines the 10 requirements of intelligent data…

Posted by: Dave Mariani

June 24, 2019

Why AtScale Wins in the Cloud Data Platform Ecosystem

Technology is risky. I understand risk. It was risky starting a company. It was risky for our amazing investors to invest in us. Risk is part of life and cannot be avoided because with risk comes the potential for reward.…

Posted by: Matt Baird

June 19, 2019

Can the Cloud Rescue Retail?

The retail category is in a ride-or-die situation when it comes to the cloud. Many retailers, under pressure from Amazon and the growth of eCommerce, have already gone out-of-business. In fact, more than 7,000 brick-and-mortar locations have closed so far…

Posted by: John Gaffney

June 13, 2019

Real-Time Data: Satisfying the Need for Speed in BI

Better Business Intelligence performance for faster time to insights Business Intelligence (BI) and Multidimensional Analytics (MA) transform how enterprises make decisions by delivering insights across the entire business, including sales, marketing, human resources, and other critical operations. These insights are…

Posted by: Chuck Smith