Privacy Policy


This privacy policy (“Policy”) describes how ATSCALE, INC. (“ATSCALE”, “we” or “us”) collects, uses and shares Personal Data (as defined below) of users of the ATSCALE websites (the “Websites”) or any products or services made available by ATSCALE on or through the Websites or otherwise (the “Products”). ATSCALE is the sole owner of the information collected on the Websites or through your use of Products. We will not share or disclose this information to others in ways different from what is stated in this Policy.

Further, ATSCALE respects your privacy and is committed to protecting your Personal Data in line with all applicable laws and regulations. This Policy will inform you as to how we will look after your Personal Data when you interact with us, including visiting our Websites. It also tells you about your rights in relation to your Personal Data.


By using the Websites and clicking “Accept” on the Cookie Banner contained on our Websites and/or by using our Products, you consent to the collection, use and storage of your information by us in the manner described in this Policy. We reserve the right to make changes to this Policy at any time. If we decide to change our Policy, we will post those changes on our Websites so our users are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
If you do not agree with this Policy, please do not use our Websites or provide to us for other purposes. Further, your continued use of our Websites or provision of Personal Data to us following the posting of changes by us to this Policy will mean you accept those changes.


Personal Data is any personally identifiable information about an individual, including, without limitation, name, home address, email address, and identification card number. ATSCALE is responsible for Personal Data which we collect from you, and, along with our distributors, resellers, dealers and other sales channels, we are also responsible for how we handle Personal Data which we collect from ATSCALE’S sales partners.


Data Collected And Its Use

ATSCALE allows you to voluntarily provide us with contact information through our Website and when you are purchasing Products or redeeming offers. The information we may collect from you includes, but is not limited to, your name, email address, phone number, geographic information, and past purchases or offers. We do not collect or store credit card information. Any payments you make for Products are made through third-party payment processing vendors, and we have no access to such information. In addition, if you contact us, we may keep a record of your communication to help solve any issues you might be facing. Finally, we may receive contact details or other information about you from publicly and commercially available sources, which we may combine with other information we receive from or about you. We will use the information we collect from third-party sources in accordance with this Policy.

If you have requested information or if you have purchased Products from us in the past, we may use this information to provide you with news, offers for upgrades, discounts and other marketing information. But we only want to stay in contact with people who are interested in our Products and business. If you do not wish to receive marketing communications from ATSCALE, you can opt-out in the manner designated in the marketing communication or by contacting us at

Please note that under no circumstances will we sell your Personal Data to any third-party.

If you use a blog, bulletin board or similar means of communication on or through our Websites, you should be aware that any data you submit there can be read, collected, or used by other users of these forums. We use industry standard measures, including administrative, technical, and physical safeguards, to help protect Personal Data from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no data transmission over the Internet can be guaranteed to be entirely secure. As a result, while we always use all reasonable efforts to protect your Personal Data, we cannot guarantee the security of your information, and the submission of data is thus at your own risk.

Data Integrity And Security

ATSCALE uses industry standard security measures to protect against the loss, misuse and/or alteration of data located on our systems. We implement appropriate measures and processes, such as using encryption when transmitting certain sensitive information, to help us to keep your information secure and to maintain its quality. We regularly review our security and related policies to adapt the technology as new threats evolve, and monitor our systems to help ensure the highest level of availability. If you have any questions about the security at our Websites, you can reach out to us at

Lawful Grounds For Using Your Personal Data

There are various lawful grounds on which we use your Personal Data including the following legitimate interests:
(a) understanding how our customers use our Products and services;
(b) keeping our records up to date;
(c) to develop our Products and to grow our business;
(d) to inform our marketing strategy including to define customers for our Products.
We do not sell Personal Data to third-parties.

Non-Personal Data

ATSCALE collects non-personal identification information about you whenever you interact with our website. Non-personal identification information may include browser name, type of computer, and technical information about your means of connecting to our website, such as the operating system, the Internet service provider utilized, and other similar information. We use this information to optimize and improve our Website.

Cookies And Web Beacons

ATSCALE uses cookies on its Website. These cookies are stored by your browser for record-keeping purposes. Also, through the use of cookie technology or otherwise, we may track and collect information about your computer and software when you visit the Websites or use our products or services. This information is automatically collected, and may include, but is not limited to: (i) your Internet Protocol (“IP”) address; (ii) domain server; (iii) type of computer; (iv) your operating system; (v) type of web browser and browser language; (vi) access times; (vii) pages viewed and how long you spend on a page; (viii) referring website addresses; and (ix) other information about your use of and actions on our Websites (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you. Traffic Data assists us to design and arrange our web pages in the most user-friendly manner and to continually improve our Websites to better meet the needs of users. ATSCALE may also analyze the data through the use of tools like Google Analytics, Google AdWords, and LinkedIn Marketing. For more detailed information, please see our cookie policy.

We may also use web beacons (small pieces of data that are embedded in images on the pages of Websites) and auditing software to track page views and entry and exit points to and from our Websites. In addition, we may use web beacons, cookies, customized links and/or similar technologies to determine whether electronic newsletters sent by us to those who have requested them from us have been opened and which links are clicked. Any data collected will only be used in an aggregate form and will not contain any personal information, as that term is defined below.

You may choose to set your web browser to refuse cookies. You may also opt out of a third-party vendor’s use of cookies by using the NIA opt-out site at, or for those in Europe, the EDAA opt out site at A user who does not accept cookies from our Websites may not be able to access certain areas of the Websites.

Further, third-party vendors including AdRoll, Google, and LinkedIn may use the cookie information about your prior visits to the ATSCALE website in order to place targeted ATSCALE advertisements on other Websites you visit.

Some ATSCALE downloads or software may generate a computer ID value during installation. This ID does not contain any specific information about you or the data on your computer.

Surveys And Responsive Requests

If you have opted to participate, from time to time, we may request information from users via surveys or similar responsive requests. Participation in these surveys or responsive requests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name, email and shipping address), and demographic information (such as zip code, age level). If you give us personal information about somebody else, such as a spouse or work colleague, we will assume that you have their permission to do so. Survey information may be used to monitor or improve the use and satisfaction of the Websites or our products and services.

Information Sharing And Disclosure

ATSCALE will not sell or rent any Personal Data without your consent. ATSCALE reserves the right to release account information when exchanging information with other companies and organizations for fraud protection and credit risk reduction.

ATSCALE will share Personal Data when it is necessary to provide the Product you have requested.

ATSCALE also shares Personal Data with service providers as needed for them to provide us with services that help us with our business activities and to provide our services (such as website analytics, email delivery, marketing/advertising and legal and other professional advice). We do not allow these third-party service providers to use your Personal Data for their own purposes and only permit them to access and process your Personal Data for specified purposes and in accordance with our instructions.

ATSCALE may share Personal Data with its affiliates, partners, distributors, resellers, representatives and agents (“Partners”) to enable Partners the opportunity to market, offer and provide ATSCALE Products to you as well as Partner products and services that are compatible with ATSCALE Products.

ATSCALE will share Personal Data to respond to subpoenas, court orders or legal process or if ATSCALE finds that your actions on our Websites violate our usage guidelines. This policy does not protect information you post to any on-line bulletin board, chat room, newsgroup or other public forum from within our Websites.

If we are involved in a merger, acquisition or asset sale, such information may be shared with the acquiring entity or successor-in-interest, but we will continue to ensure the confidentiality of any Personal Data pursuant to the terms of this Policy.

We may also share Personal Data in the event of an emergency, for the protection and safety of our employees and agents, our customers, or any other person, and we also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

We require all third-parties to respect the security of your Personal Data and to treat it in accordance with the law.

Other Websites

Our Websites may contain links to other third-party websites. ATSCALE has no control over these external websites and is not responsible for the privacy practices or content of these websites. We advise you to read the privacy policies of those websites thoroughly so that you are aware of the manner in which those websites will use your Personal Data.

ATSCALE reserves the right to remove content that does not comply with the requirements stated in this Policy or is otherwise deemed objectionable. ATSCALE reserves the right, in its sole discretion, to terminate your access to any part or this Website without notice.


Information We Collect from the Products

ATSCALE automatically collects “Operations Data” and “Product Usage Data” from your use of the Products. Operations Data is information we use to facilitate the delivery of the Products, manage and monitor infrastructure, and provide support. Product Usage Data is information we use for product analytics and improvement. This information is generally technical and aggregated but may include limited Personal Data such as IP/MAC addresses and identifiers (including cookies). Depending on the Product, the information may include:

  • Products and System Data: This is information about the Products you are using and about the systems and related environment from which you access the Service. Examples include Product type and version, license information, installed plug-ins, UUID, and third-party systems used in connection with the Product.
  • Data Entered into User Interface: This may include user info, billing info, cluster and catalog info, query details, etc. Some of this data may be sensitive, as users are permitted to enter anything into the query editor.
  • Performance Data: This is information about the performance of the Products. Examples include metrics on the performance and scale of the Products and response times.
  • Feature Usage Data: This is information about how the Products are used. Examples include details about which features are used and user interface metrics.

How We Use Information We Collect from the Products

ATSCALE uses the information automatically collected from the Products to support our customers and improve the Products generally; more detailed information is provided below. ATSCALE strives to collect only the minimum amount of information needed to achieve these purposes.

How we use Product Usage Data

ATSCALE uses Product Usage Data to improve our Products, support our Customers, support business to business marketing and sales, comply with legal requirements, and for other legitimate business purposes. More information on each category follows:

  • Product Improvement: ATSCALE may use Product Usage Data to analyze the use of the Products; prioritize testing and development of new features and functionality; improve our support responses; improve forecasting; make pricing and packaging decisions; identify, understand, and anticipate performance issues and the factors that affect them.
  • Customer Support: ATSCALE may use Product Usage Data to provide proactive or reactive support to our customers, such as guidance to help optimize usage; identifying product improvement opportunities; prioritize future product features; personalize your experience and suggest other products and services, and increase engagement and adoption of our features (e.g., by providing in product suggestions).
  • Business to Business Marketing and Sales: Where permitted by law, ATSCALE may use Product Usage Data to market additional Products to our customers and to inform sales discussions.
  • Legal Requirements: ATSCALE may be required to access Personal Data contained in Product Usage Data as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect or defend our rights or property of ATSCALE or users of the Products, protect the safety of others, to investigate fraud, or respond to government requests, including public and government authorities outside a user’s country of residence, for national security or law enforcement purposes.
  • Other Legitimate Business Purposes: ATSCALE may use Product Usage Data when it is necessary for other legitimate purposes.

How we use Operations Data

ATSCALE uses Operations Data for purposes including to facilitate Product delivery, administer accounts, provide support, and for other legitimate business purposes. More information on each category follows:

  • Facilitate the delivery of the Products: ATSCALE may use Operations Data to facilitate the delivery of the Products.
  • Conduct account administration and similar Products related activities: ATSCALE may use Operations Data to provide the Products and for account management. Examples include managing Product downloads, updates, and fixes, and sending other administrative or account-related communications, including release notes and billing information.
  • Provide support: ATSCALE processes Operations Data when users contact ATSCALE via one of our support channels so that we can contact them about the relevant support request. In some cases, users may need to send us copies of any affected files, logs, or other information to enable us to assist with the support request. In such cases, we will use such information to respond to, troubleshoot, and otherwise resolve the support request.
  • Confirm customer compliance with contractual obligations: ATSCALE may use Operations Data to confirm compliance with contractual and other terms of use obligations in connection with the relevant Products.
  • Other legitimate business purposes: ATSCALE may use Operations Data when it is necessary for other legitimate ATSCALE business purposes related to the Products.

Limitations on How We Share Information We Collect from the Products
We take care to ensure that data you provide to us is accessed internally only by individuals that require access to perform their tasks and duties, and externally only by service providers with a legitimate purpose for accessing it. Such service providers are required by contract to safeguard any Personal Data from us and are prohibited from reusing the Personal Data for any purpose other than to perform the services as instructed by ATSCALE. We will not sell your Personal Data or allow a third-party to use your Personal Data for its own commercial purpose.

How We Use Cookies and Automatic Data Collection Tools

Depending on the Product you use, we may use cookies or other tracking technologies in furtherance of the purposes described in this Statement. The types of technology we use may change over time. Some of these technologies are essential for the provision of the Products, such as account access and authentication; others assist with the performance and functionality of the services, such as recognizing returning users or remembering preferences; and others enable us to analyze and customize the Products. For example, in some instances we use a tool called Fullstory to provide a better user experience and diagnose user issues. It records and captures user sessions so that we can monitor user actions like mouse clicks, movements, etc. If you would like to opt-out, Fullstory provides the link below:

Legal Basis for Processing Information We Collect from the Products

Our legal basis for processing Personal Data contained in information we collect from the Products in the European Economic Area (EEA) and the UK is our legitimate interest in performing, improving, maintaining, and securing our Products and operating our business efficiently and appropriately. We have assessed that these legitimate interests are not overridden by the data protection interests or fundamental rights of any individuals.
If you have questions about or need further information concerning the legal basis on which we collect and use Personal Data in relation to our Products, please contact us at


We will only retain your Personal Data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances you can ask us to delete your Personal Data: see the “Your rights” section below for further information.

In some circumstances, we may anonymize your Personal Data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


Under certain circumstances, you have rights under data protection laws in relation to your Personal Pata. We have explained your rights below; if you wish to exercise any of your rights, please contact us at

You have the right to:

  • Request access to your Personal Data (commonly known as a “data subject access request”). This enables you to receive a copy of the Personal Data we hold about you and to check that we are lawfully processing it.
  • Request correction of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your Personal Data. This enables you to ask us to delete or remove Personal Data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your Personal Data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your Personal Data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your Personal Data where we are relying on a legitimate interest (or those of a third-party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your Personal Data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your Personal Data. This enables you to ask us to suspend the processing of your Personal Data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your Personal Data to you or to a third-party. We will provide to you, or a third-party you have chosen, your Personal Data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your Personal Data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you do not want to receive promotional or other e-mail from ATSCALE, you can remove yourself from our mailing lists.

Your privacy is very important to us. You have the right to make a complaint at any time to the supervisory authority for data protection issues in your state or country. We would, however, appreciate the chance to deal with your concerns so if you have any questions or concerns regarding our Privacy Policy please contact us at


We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


We will provide an opt-out or opt-in choice before we share your Personal Data with third-parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized.

To limit the use and disclosure of your Personal Data, please submit a written request to We will respond within a reasonable time frame.


The Children’s Online Privacy Protection Act restricts the collection and use of Personal Information pertaining to children under the age of 13. We do not allow such children to register as users and will not knowingly collect or solicit Personal Information from anyone under the age of 13. No one under the age of 13 should provide any Personal Information on or through this Site or otherwise. In the event we learn that we have collected Personal Information from a child under age 13, we will terminate any account and communications, and delete such information. If you believe that we might have any information from or about a child under 13, please contact us at Minors aged 13 and over should not use this site or post any information or other content without adult supervision.


Users who reside in California and have provided Personal Data to us have the right to receive: (a) information identifying any third-party to whom we may have disclosed, within the past year, Personal Data pertaining to you and your family for that party’s direct marketing purposes; and (b) a description of the categories of Personal Data disclosed. To obtain such information, please email your request to This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this paragraph.


This section applies only to California residents. It describes how we collect, use and share Personal Information of California residents when we act as a “business” as defined under the California Consumer Privacy Act of 2018 as amended (“CCPA”), and their rights with respect to their Personal Information. For purposes of this section, “Personal Information” has the meaning given in the CCPA but does not include information exempted from the scope of the CCPA or information we collect from you in the course of providing services to you or receiving services from you where you are an employee, controlling owner, director, officer or contractor of a company, partnership, sole proprietorship, non-profit or government agency. In some cases, we may provide a different privacy notice to certain categories of California residents, such as job applicants, in which case that notice will apply instead of this section.

Your California privacy rights. As a California resident, you have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

  • Information. You can request the following information about how we have collected and used your Personal Information during the past 12 months:
    • The categories of Personal Information that we have collected.
    • The categories of sources from which we collected Personal Information.
    • The business or commercial purpose for collecting and/or selling Personal Information.
    • The categories of third-parties with whom we share Personal Information.
    • Whether we have disclosed your Personal Information for a business purpose, and if so, the categories of Personal Information disclosed to each category of third-party recipient.
    • Whether we’ve sold your Personal Information, and if so, the categories of Personal Information received by each category of third-party recipient.
  • Access. You can request a copy of the Personal Information that we have collected about you during the past 12 months.
  • Deletion. You can ask us to delete the Personal Information that we have collected from you.
  • Opt-out/opt-in of sales of Personal Information. Some companies sell Personal Information, and they are required, under California law to obtain opt-out/opt-in consent from California residents to sell their Personal Information. ATSCALE does not sell Personal Information, and we will not sell your Personal Information under any circumstances.
  • Nondiscrimination. You are entitled to exercise the rights described above free from discrimination in the form of legally prohibited increases in the price or decreases in the quality of our Service.

How to exercise your California privacy rights

You may exercise your California privacy rights described above as follows:

  • Right to information, access and deletion. You may exercise your right to information, access or deletion of your personal information by contacting us at We will make commercially reasonable efforts to process all verifiable consumer requests within a forty-five (45) day period, per CCPA requirements.

We reserve the right to confirm your California residency to process your requests and will need to confirm your identity to process your requests to exercise these rights. Government identification may be required. You may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government-issued identification. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.


ATSCALE is an entity which is based in the United States of America and many of our service providers are based in the USA. This means that if you reside outside of the USA, your Personal Data will be transferred to the USA. If you reside in the European Economic Area or the UK, we will protect your Personal Data in accordance with The General Data Protection Regulation (GDPR).


Legal Basis for Processing Personal Data under The GDPR

We may process your Personal Data under the following conditions:

  • Consent: You have given your consent for processing Personal Data for one or more specific purposes.
  • Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof.
  • Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which ATSCALE is subject.
  • Vital interests: Processing Personal Data is necessary in order to protect your vital interests or of another natural person.
  • Public interests: Processing Personal Data is related to a task that is carried out in the public interest or in the exercise of official authority vested in us.
  • Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by ATSCALE.

In any case, we will gladly help to clarify the specific legal basis that applies to the processing, and in particular, whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.


ATSCALE undertakes to respect the confidentiality of your Personal Data and to guarantee you can exercise your rights under the GDPR.

You have the right under the GDPR, if you are within the EEA or UK, to:

  • Request access to Your Personal Data. The right to access, update or delete the information we have about you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within Your account settings section or by contacting us.
  • Request correction of the Personal Data that We hold about You. You have the right to have any incomplete or inaccurate information we hold about you corrected.
  • Object to processing of Your Personal Data. This right exists where we are relying on a legitimate interest as the legal basis for our processing and there is something about your particular situation which makes you want to object to our processing of your Personal Data on this ground. You also have the right to object where we are processing your Personal Data for direct marketing purposes.
  • Request erasure of Your Personal Data. You have the right to ask us to delete or remove Personal Data when there is no good reason for us to continue processing it.
  • Request the transfer of Your Personal Data. We will provide to you, or to a third-party you have chosen, your Personal Data in a structured, commonly used, machine-readable format.
  • Withdraw Your consent. You have the right to withdraw your consent for our use of your Personal Data. If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of our products and services.


You may exercise your rights under the GDPR by contacting us at Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to your applicable data protection authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority. However, we would always welcome the chance to first address your concerns.

Your privacy and the security of your Personal Data is very important to us, so if you have any questions or concerns regarding our Privacy Policy or your Personal Data, please contact us at:

Privacy Officer
AtScale, Inc.
11 Farnsworth Street
Boston, Massachusetts 02210

Third-Party Processors

From time to time, we may use carefully selected partners and service providers who may process personal information about you on our behalf as described below.

Use of Personal Data for Social Media Contests and Campaigns

By entering a contest hosted by ATSCALE or engaging with an ATSCALE social media campaign, participants agree to the above Privacy Policy terms.

Contest entrants acknowledge that, unless restricted by law, they consent to any personal information provided in entering the contest or campaign to be used by ATSCALE for the purposes of administering the contest.

The winner’s name, profile photo and social media username may be posted on the social media profiles of ATSCALE after the winner has been selected. By entering the contest or engaging with the social media campaign, winners consent to this Personal Data being shared by ATSCALE.

When hosting a contest, campaign or sweepstakes, ATSCALE may request personal information from entrants, including, but not limited to:

Email address
Phone number
Mailing Address
Job Title

The personal information we collect is used to contact entrants in the event that they are selected to win a prize.

ATSCALE will make commercially reasonable efforts to secure all personal information shared by entrants as part of contests or social media campaigns.

ATSCALE does not sell any personal information shared with us as part of social media campaigns or contests.


This document was last updated on April 23, 2024.