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Don’t Let Microsoft Be Your Warden
Microsoft just made the case for AtScale by playing Warden Norton, the prison boss from “The Shawshank Redemption.” On Tuesday, Sara Vredevoogd from Microsoft’s Power BI team announced that Microsoft 365 Copilot can now query…
AtScale's CPO Luis Maldonado on What It Actually Takes to Make AI Trustworthy
At Snowflake Summit last week, AtScale Chief Product Officer Luis Maldonado sat down with Ravit on The Ravit Show to talk about the announcement everyone at the conference was asking about, and the deeper problem…
It's Got to Be the Semantic Layer, Baby
AtScale’s Dave Mariani and Snowflake’s Carl Perry on why governed semantics, not a smarter LLM, is what makes AI agents trustworthy. For years, business intelligence ran on a human workaround. When two reports disagreed about…
Power BI Was Built as a Client. Stop Using It as a Foundation.
Microsoft wants to own your semantics. We built the universal layer that keeps them yours. Power BI is a strong BI client. It was never an enterprise semantic layer , and the gap between those…
AtScale for Snowflake Semantic Views: Governed Metrics, Everywhere Your Business Runs
Executive Summary Snowflake Semantic Views centralize governed metric definitions inside Snowflake, but Microsoft tools like Power BI and Excel do not natively consume those definitions. AtScale for Snowflake Semantic Views XMLA Endpoint extends governed Snowflake…
Snowflake Summit 2026: Governed Semantic Views for CoCo, CoWork, Power BI, and Excel
How Snowflake Semantic Views reach CoCo, CoWork, Power BI, and Excel without leaving the platform Executive Summary At Snowflake Summit 2026, Snowflake and AtScale introduced a new way to extend governed Snowflake Semantic Views to…
Snowflake Partnered with AtScale for a Reason: Your Semantic Layer Is Too Important to Surrender
Snowflake has embedded AtScale as the only semantic layer in its platform, extending Semantic Views to Power BI and Excel, so they get the same accurate metrics your AI gets. Snowflake, whose thousands of customers…
The Semantic Wars Are Here. Google, You're Next.
Microsoft started a semantic war with Databricks. The next front is AI. Google customers need a semantic strategy to stay free on both. Microsoft just killed the connector that let Power BI read Databricks’ business…
Snowflake, Databricks, AtScale, and Omni, on the same stage, on purpose
The OSI panel airs at the Semantic Layer Summit. Here’s what I’m hoping shakes loose. Snowflake and Databricks don’t usually sit at the same table. They compete for the same workloads, the same logos, the…