Mark leads global marketing and category strategy at AtScale. A former CEO, Chief Product Officer, board member, and patent author, he previously served as CEO of StreamBase and Chief Product Officer at TIBCO, where he led Spotfire, AI, data, and streaming products. Mark is also an advisor to Warburg Pincus on AI, data, integration, and analytics, bringing deep experience building and scaling category-defining data and analytics businesses to AtScale.
April 28, 2026
Why I Stepped Off the Board and Joined AtScale as CMSOWhat I saw from the board, and why it matters if you’re betting your career on AI. When I joined AtScale’s board, I saw what looked like a best-in-class semantic layer: a way to make analytics faster, more consistent, and…
July 9, 2024
How Semantic Layers Make GenAI 3X More Accurate Than Direct SQLThis blog was written by Mark Palmer. In addition to being an AtScale Board Member, Mark Palmer is a seasoned entrepreneur and technologist. With extensive advisory experience, Palmer offers strategic insights to startups and Fortune 500 companies alike, helping them…